How GetPureProof works

What GetPureProof actually is

GetPureProof is a B2B SaaS for collecting, moderating, and embedding short video testimonials. The product solves three problems at once: getting the customer to actually record (most never do), keeping moderation simple enough that you don't avoid it, and displaying the result on your site without tanking your Lighthouse score.

Most video testimonial tools optimize for one of those three. We're built for all three, with a price that doesn't punish you for getting more testimonials.

Why each step is built the way it is

Every step in the workflow exists because the obvious alternative was worse. Here's the reasoning behind the architecture, in case you're evaluating us against another tool.

Step 1: Why "Spaces," not just one recording link

A Space is more than a link. It's a self-contained recording context with its own branding, questions, consent settings, and submission inbox. You can run different Spaces for different campaigns — one for post-onboarding feedback, one for case study outreach, one for an Appsumo launch — without mixing the pipelines.

The Free plan gives you 1 Space, Pro gives you 3, and Ultra gives you 10. That's not arbitrary — it maps to how teams actually segment testimonial collection in the real world.

Inside each Space you control:

• Logo and header text
• Welcome message shown before recording starts
• Up to 5 custom questions (or none, if you want raw open-ended responses)
• Whether to ask for a 1-5 star rating
• Whether to also collect a written text review
• Optional GDPR consent checkbox with custom legal text

Step 2: Why browser-only recording matters

The single biggest reason customers don't send testimonials is friction. Asking someone to download an app, create an account, or learn a new tool kills the response rate before they even hit record.

GetPureProof's recorder runs entirely in the customer's browser using the standard MediaRecorder API. They click your link, see your branded welcome message, allow camera and mic access, and record. That's the entire flow. No install, no signup, no password, no app store.

The recorder also adapts automatically:

• On phones, it captures in 9:16 portrait so the video fits Stories, Reels, and mobile-first landing pages.
• On desktop, it captures in 16:9 landscape for traditional player layouts.
• The 120-second hard cap keeps clips short enough to actually watch — and short enough to convert. Long video testimonials get scrubbed past, not watched.

If the customer fumbles the take, they re-record from the preview screen before submitting. No partial uploads, no half-finished drafts to clean up later.

Step 3: Why moderation is built into the workflow, not bolted on

Every submission lands as pending. Nothing goes live without your approval. From the dashboard you can:

• Approve, reject, or archive any video
• Filter by status (All / Pending / Approved / Rejected / Archived) with live counters
• Bulk-action multiple videos at once with the floating action bar
• Download the raw MP4 if you want to repurpose it for ads, social, or sales decks
• Auto-generated thumbnails (no manual frame-grabbing)

This matters because most teams who try video testimonials abandon the process within a quarter — not because the videos are bad, but because the moderation flow is annoying. Bulk actions and clean status filtering keep approval at minutes per week, not hours.

Step 4 (the one nobody talks about): Embedding without breaking your site

This is where most testimonial tools quietly hurt you.

A typical video widget is a heavy JavaScript bundle that loads synchronously, blocks page render, and pulls down full video files before the user has scrolled anywhere near them. Result: your Lighthouse score drops, your Core Web Vitals turn yellow, and your paid traffic gets more expensive because Quality Score follows page experience.

GetPureProof embeds are designed for the opposite outcome:

• One-line embed snippet — a <div> plus an async <script> tag
• Asynchronous loading — the script doesn't block your page render
• Iframe isolation — widget styles can't conflict with your site's CSS
• Lazy video — videos load when the user scrolls to them, not on initial paint
• Global CDN delivery — videos stream from a globally distributed CDN for low-latency playback anywhere in the world

Drop it into WordPress, Shopify, Webflow, Framer, a custom Next.js site, or any platform that accepts an HTML block. It works the same way everywhere because it's just standard HTML — no plugins, no platform-specific configuration, no theme integration.

Pick the right widget for the surface

Different pages need different widget shapes. GetPureProof gives you several layouts so you can match the format to the placement, not the other way around.

Widget	Best for
Wall of Love	Dedicated testimonials page, social proof section, about page
Carousel	Above-the-fold on a landing page, product page hero
Single Spotlight	High-conversion landing page with one killer story
Floating Pop	Sales pages, pricing pages, checkout flow
Avatars	Hero sections, header strips, "trusted by" rows

All widgets are async, mobile-responsive, and inherit from the same approved-video pool — so once a testimonial is approved, you can use it across every layout without re-uploading.

What this looks like in practice

A SaaS founder runs a Space called "Customer wins." Every quarter she emails her top 30 customers with the recording link. About 8-10 send back a video within a week. She approves the best 5 from her dashboard, then drops a Wall of Love on her landing page and a Single Spotlight on her pricing page using two different embed snippets pulled from the same Space.

Lighthouse score on the landing page: unchanged. Time spent on moderation: about 10 minutes per quarter. Conversion lift on the pricing page: measurable in her A/B tool.

That's the whole product loop. Set up once, share the link, approve the good ones, paste the embed.

Compare GetPureProof to what you're using now

If you're currently on another tool, the pricing page shows where GetPureProof lands against typical alternatives — Ultra is $49/mo for unlimited videos and 10 Spaces, which is a different pricing shape from per-video or per-seat models. For a feature-by-feature breakdown against specific tools, see the Senja alternative comparison or browse all the features.

If you want a deeper read on why short, focused video clips outperform long-form, check the guide on video testimonial questions — the question design is half the conversion equation.

The 30-second summary

1. Create a Space — branded recording page, custom questions, consent settings
2. Customer records in browser — no app, no account, 2-minute focused clip, mobile or desktop
3. Approve and embed — moderate from dashboard, paste a one-line snippet on any site

That's it. No setup call, no integration sprint, no quarterly check-in with a customer success manager. The product is meant to be picked up in an afternoon and run for years.